Why Tim Cook II: Using Lorsch's the Future of Boards and Other Sources on the Succession Question

•       Renumeration: In early 2012, he was awarded compensation of 1 million shares, vesting in 2016 and 2021, by Apple's Board of Directors.[5] As of 2012, Cook's total compensation package of US$378 million makes him the highest paid CEO in the world.[6]

•       Tim Cook is focused on products. He is not focused on stock price, at least not short term.

•       Tim Cook is adaptable. Knows the business; meticulous, has said “running apple is like running a dairy farm, if something goes bad you throw it out and make sell something new and fresh).

•       Apple is facing great competition, primarily from the Android Operating System, and from Samsung, with which it has a symbiotic relationship (needs samsung parts for its devices and Samsung needs apple for its own products and devices. But both are undergoing litigation against each other.

•       Other sources of competition: Nokia (new Nokia Lumia design offered through Verizon is cheaper priced at $99. To some extent possibly from Blackberry, but that’s a long shot for now).

•       In short, management is competent and one could ask for no better exec as Tim Cook. The problem, well again, remember Harding Lawrence(?) risk of arrogance, and overreaching power of CEO may be detrimental, however, it’s unlikely here, at least forseably.

•       We see it’s unlikely because Tim Cook is open to change, and learned it best from Jobs.

Word Count: 228